Size Does Matter. Smaller is Better.
Posted: July 22nd, 2009 | Author: dwatson | Filed under: Ramblings | Tags: size | No Comments »In the gay world, size tends to be a big issue.
Most people would be shocked to know just how many men worry about size, and cannot possibly understand the masculine obsession with penile measurement.
If you’ve ever been told size doesn’t matter – you were told wrong! Now before you go looking for the measuring tape, let me clarify that I am here to claim that smaller is better – and no, I’m not talking about penis size. I’m talking about the size of my company – gaywebguy.com.
I run a very small web company. I work out of my home. I don’t have any full time employees. I don’t have a company vehicle. And yes, on large projects I work with other highly skilled designers and developers.
But unlike other small web agencies, I’m not going to pretend I’m any bigger than I am. I’m happy with the small size of my company. I know I can produce amazing results at a fraction of the cost of a big agency. I want my clients to know that I’m going to answer the phone when they call. I am the customer service department, the designer, developer, and the accountant.
Why smaller is better
As Seth Godin talks about on his blog, small is the new big. Small means the founder makes a far greater percentage of the customer interactions. Small means the founder is close to the decisions that matter and can make them, quickly. Small is the new big because small gives you the flexibility to change the business model when your competition changes theirs. Small means you can tell the truth on your blog. Small means that you can answer email from your customers.
Small is the new big only when the person running the small thinks big.
